House of VIDA RUCCI
Eight Brands. Eight Stories To Tell
Jewellery • Fashion • Wearable Art
One atelier. Eight brands. And no two are alike.
In our atelier, eight different brands come together, each with its own style and story. From bridal and boho to colourful statement pieces, men’s bracelets and the western-boho world of MI VAQUERA.
Some collections are refined, others more outspoken. Some are subtle, others full of colour. And that’s exactly what makes it so much fun to explore — there’s always something new to discover.
Our jewellery is handmade in our own atelier in the Netherlands, where every day is filled with beads, colours, materials and, above all, endless new ideas.
House of VIDA RUCCI — Celebrating The Infinity of Creativity. ∞
Discover Our Brands
MY STYLE Jewellery – The label where it all began.
Born from a passion for style, creativity, and expression, MY STYLE Jewellery became the foundation of House of VIDA RUCCI.
A brand that reflects inspiration and a love for creating beautiful handmade jewellery. What started as a single brand has now grown into eight unique brands — together, they are House of VIDA RUCCI.
POPPY DOTZ
MADE TO BE NOTICED.
Jewellery that was never meant to blend in.
POPPY DOTZ is all about colour, character and statement beadwork.
Distinctive shapes. Unexpected combinations.
Statement earrings that don’t just complete a look — they define it.
COLOUR. CHARACTER. STATEMENT
MINOUVELLE
MINOUVELLE – Inspired by new beginnings.
For the moments when your heart chooses a new path. A wedding, a dream becoming reality, a new adventure, or a chapter filled with love.
More than a piece of jewelry. A lasting reminder of a moment that will forever hold a special place in your heart.
LABEL3
LABEL3 – Color, fun, and endless combinations.
Created from a passion for colorful jewelry you can wear every day. Crafted with premium beads and durable stainless steel.
From subtle accents to bold statement pieces, LABEL3 brings together color, energy, and personality in a collection that offers on-trend styling possibilities.
CIZENTO
GOOD ENERGY. GREAT BRACELETS.
CIZENTO is our brand for men’s bracelets with character. Bold, stylish and handmade in our own atelier.
We combine refined beadwork with strong materials, rich colours and stainless steel details. Each Miyuki bead is carefully placed by hand, creating distinctive patterns that give every bracelet its own character.
BOHEMIAN REBEL
Every BOHEMIAN REBEL piece is lovingly handcrafted and made in limited quantities.
Created to become part of your story.
MI VAQUERA
MI VAQUERA Coming Soon!
Some moments stay with you forever.
The freedom of the countryside. The warmth of home. Music filling the air. Flowers blooming with the changing seasons.
Inspired by country roots and memories that always remain close to the heart.
Freedom, nature, and the warmth of home are the inspiration behind MI VAQUERA.
OH LULU!
MORE COLOUR. MORE FUN.
Colour, beads and playful combinations.
Stackable bracelets, colourful charms and little details that make every piece stand out.
Pink. Cherries. Hearts. Happy flowers.
Mix them. Stack them. Make them yours.
Made with love in our atelier, simply because jewellery should make you happy.
OH LULU!
WEAR HAPPY.
LAUNCHING 12.09.26