Welcome to VIDA RUCCI — an atelier born from over 23 years of experience in the hair and beauty industry, inspired by a love for design, craftsmanship, and creativity.
VIDA RUCCI did not begin with a business plan, but with a passion for creating. A passion for making beautiful things, bringing new ideas to life, and continuously creating something unique. It reflects the values and lifestyle we strive to express through our labels and collections: a life filled with creativity, joy, energy, and inspiration.
Founder Marjolijn Vermeer built her career within the world of hair, beauty, and styling. With more than 23 years of experience as a salon owner, she has always believed in the power of transformation — not only in appearance, but above all in confidence and personal expression.
Over the years, she completed various courses and training programs in goldsmithing and fashion. Together, these creative disciplines became the foundation of what would later evolve into VIDA RUCCI: an atelier where beauty, craftsmanship, fashion, and design come together.
In 2021, VIDA RUCCI was founded from a passion for creating unique jewelry, artisan fashion, and distinctive lifestyle labels. What began as a creative dream has grown, five years later, into an atelier where multiple labels share the same vision:
“Inspiring women through unique creations that cannot be found everywhere.”
Today, these labels come together within Atelier VIDA RUCCI — a place where creativity, craftsmanship, and personal style take center stage.
The Meaning of VIDA RUCCI
The word Vida means “life” in Spanish and represents beauty, vitality, and the appreciation of life’s special moments, both big and small. It reflects our belief that life is meant to be celebrated and that its true meaning is often found in the smallest details.
Rucci adds a sense of elegance, character, and refinement to the name. Together, VIDA RUCCI embodies our philosophy: creating with intention, embracing beauty, and celebrating life with gratitude, passion, and style.
It is more than a name; it is a way of seeing, creating, and living.
The VR Initials
The VR initials featured in our logo not only represent VIDA RUCCI, but also serve as a subtle reference to the surname of founder Marjolijn Vermeer.
The first and last letter create a personal detail that is woven into the very heart of the atelier, reflecting the passion and vision behind the brand.
A Warm Welcome
We would like to thank you for visiting our atelier.
Your interest and support mean a great deal to us, and we truly appreciate you taking the time to explore our creative world.
VIDA RUCCI is more than a name — it is a vision woven into every collection. Through our creations, we aim to inspire women to embrace their own style, personality, and beauty.
We invite you to discover our labels and collections and explore a world of statement jewelry, artisan fashion, and distinctive creations designed to celebrate your natural beauty, individuality, and confidence.
Seven distinctive labels. One atelier. One vision of artisan luxury.
The pursuit of style is a journey.
Make it uniquely yours.
M.Vermeer
Founder VIDA RUCCI